Small Business Saturday aims to get shoppers spending their cash locally. YNN's Elyse Mickalonis explains how getting people to buy in downtown Binghamton is a key part of the city's revitalization.
BINGHAMTON, N.Y. -- It’s right in between Black Friday and Cyber Monday..
"People think they either have to engage in the craziness, insanity that is the big box stores or stay home and do nothing, but there is a third option and that is go support your local small businesses,” said Robert Wandell, Imagicka owner.
Sherry Eaton, Garland Gallery owner, added, "Everybody knows about Black Friday, that's when everyone generally starts to do their Christmas shopping, but this Saturday is specifically geared towards small businesses within the community and I'm one of them. And we've had a great turnout."
Small Business Saturday aims to spark sales in locally owned and operated businesses across the country. Mom and pop shops across Downtown Binghamton celebrated the day by dishing out special discounts and deals.
"The regular sized-Kobo and the mini-Kobo,” said Jane Stuart-Andrus, RiverRead co-owner. “People can use them as readers. We look forward to having new people come into the store and being part of the holiday buying season."
Owners and employees say shopping local keeps money in the community, a very important part of rejuvenating the city.
"It's how we're going to build this city back up again,” said Eaton. “More shops, more individual places to shop, less big box."
Owners and employees say it’s especially important to shop locally in Binghamton and across Broome County, as many businesses are still recovering from Tropical Storm Lee.
"We're your neighbors, your friends, we are the people committed to this area,” said Eaton. “The money will stay in the area. We're the people who contribute to fundraisers and we support our community, so it's their way of supporting us."
One small step helping the Southern Tier rebuild and grow.